OK, I think I have a new fav lippy (no pun intended on lippy).
This a plummy bricky, reddish rose colour. Its not red, its not brick, its not plum, and its not rose. But depending on how you look at it, it could be a plummy brick shade, or a reddish rose shade. Its gorgeous. And its a subtle shade while still being a shade. Its not a your lips but better, but its still very very wearable. I will call it a rose toned berry shade but its not as bright as a normal berry.
Here it is swatched very heavily. Its not as red in real life, and looks more like the colour shown in the tube above. As you can see, its also not totally matte. While it has no shimmer, or sparkle, its mositurizing enough that it doesn't look like a standard matte.
