Yup. It happened. Ciate is now in the makeup business. Blushes, shadows, liners and lip products. I am not sure how I feel about this. I have to say the packaging seems to cutesy for me. It reminds me of all the Asian beauty. I know that its something that will appeal to many, but it looks cheap and toy-ish to me. But I am curious and would like to try the blushes at a minimum.