Wednesday, July 11, 2012

Illamasqua Generation Q Collection For Fall/Winter 2012

Driven by this desire to constantly challenge the status quo, we are proud to break the unspoken prejudice of age as we launch our new AW12 collection - Generation Q. This new, dynamic range of expressive textures and shades provides the industry’s only antidote to the homogenised outdated vision of beauty.

Generation Q is a celebration of beauty. Ageless, and without limits or restrictions. It’s our declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone. If you’re someone who does not want age to define them, don’t want to blend in and fade away, you are Generation Q.

For Illamasqua, this is a stand we were born to take. So in typical Illamasqua style, we have done something that no other brand would or could do. Generation Q campaign will go against the industry’s unspoken and despicable taboo, by featuring older models as well as young. Hiding your age is like hiding your true identity. After all “Illamasqua customers will not be told what to do and when to do it” Julian Kynaston, Illamasqua Founder.

Illamasqua is not just make-up for the skin. It’s make-up for a mind-set. And it’s why all the Generation Q models aren’t models at all, but real make-up fans, with a real life and real sense of their own beauty. The future of beauty is changing and we are the new voice of a brand new generation - Generation Q, where beauty has no age limits

Nail Varnish – £13.50
Creator – magical black – NEW
Charisma – deep raspberry pink – NEW

This is so unlike every other collection Illamasqua has ever put out! It is about timeless beauty. I am interested to see how the magical black polish differs from other blacks, and specifically Illamasqua's regular black found in their collection!


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